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✈️ Founded by a panicking Aussie parent

born out of
14 hours of panic.

Hey there, fellow traveller. We’ve been exactly where you are — 50 browser tabs open, flight two weeks away, absolutely terrified.

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the flight that
started it all.

It was 11pm, just two weeks before our first major long-haul flight with a fiercely independent, highly energetic 14-month-old. Instead of feeling excited about our holiday, I was consumed by one specific, paralysing thought:

“How on earth am I going to keep this tiny human contained in a metal tube for 14 hours without a total meltdown?”

So I did what any desperate parent does. I opened 50 browser tabs. I spent hours reading parenting blogs, scrolling through travel forums, watching social media plane hacks.

I quickly learned that screens don’t hold a toddler’s attention for long, and flashing, noisy toys are a fast track to making enemies with the entire cabin. Experts pointed toward tactile, quiet, mess-free activities — suction spinners, painter’s tape, water-reveal books. Great. Except for one major problem.

The problem

the three-week
overseas wait.

To actually buy these recommended items, I had to order from a dozen different random websites — mostly from overseas. Calculate shipping times, pray they arrived before departure, cross fingers on quality. It took over three weeks of stress, track-and-trace stalking, and a small fortune in individual shipping fees just to piece together a survival kit.

The good news? The kit worked like an absolute charm. The flight wasn’t just manageable — it was actually peaceful. The painter’s tape kept little fingers busy for an hour, the suction spinners saved us at takeoff, and we walked off the plane with our sanity intact.

💡 The lightbulb moment

why hasn’t someone
already done this?

The moment we landed, one thought wouldn’t leave: why does a parent have to endure weeks of pre-flight logistics just to get a box of simple, effective toys? Why isn’t this curated, stocked locally, and ready to go next-day?

So we built it. Baby on Bored was created to completely eliminate that pre-travel panic for Australian parents. We did the research. We tested the products in the real world — and at 30,000 feet. And we brought all the stock right here to Australia.

🚫

No more overseas wait

Everything stocked in Sydney. Order today, ships today. No 3-week track-and-trace anxiety.

✅

No more guesswork

Every item tested by real parents on real long-haul flights. We know what works — we cut everything that doesn’t.

👶

Age-specific, always

A 1-year-old and a 4-year-old have completely different needs. Every pack is built for a specific age — not just “kids.”

“We can’t promise your flight will be entirely tantrum-free — they are kids, after all. But we can promise you’ll walk down that jetway armed with the absolute best tools to survive it.”

— The Team at Baby on Bored